Eleven Successful Methods for User Interface Design

Design

The ratings for online shopping are skyrocketing. Online shopping is becoming increasingly popular as people gain confidence in doing it. Interesting statistics about online shopping are shown in the report by BigCommerce on client buying habits in 2016-2017:

The figures up there haven’t slowed their rise either. It would be foolish for any company to disregard these worldwide trends that are significantly influencing their bottom line and consumer base. Here in Tubik, we’ve noticed a clear and reasonable uptick in interest from both large and small businesses in creating an online presence through websites and/or mobile applications over the past few years. This article provides some additional information regarding strategies and best practices in user interface design for e-commerce based on our experience and research in the field.

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Ensure that the branding is seen right away

In the business world, branding is essential because it gives a name, logo, and other identifying characteristics to a service, product, or company. Branding, in its broadest sense, refers to an image that a product or service cultivates in the minds of consumers through the use of a unique set of characteristics with the goal of increasing product recognition and sales.

When designing an e-commerce user interface, branding is typically crucial, particularly if stakeholders aim to use the digital product as an extra channel to attract customers. A further strategy to raise brand recognition is to have one’s identity subtly but effectively incorporated into the user interface. Investing in a professional designer’s time to conduct thorough market and user research, define your target audience, analyze your competition, and build your brand identity from that data is time well spent. Doing so before beginning the UI design process increases the product’s likelihood of becoming easily and quickly recognized.

When creating the user interface (UX), the designer will take into account the product’s overall branding concept to ensure that the interface’s color palette, shapes, typefaces and fonts, illustrations, and icons are complementary. The result is an impression of the brand and its interface that is more organic and harmonious.

Despite the abundance of options, the following areas and components of the layout offer the best chance of success when it comes to branding the interface:

Section headers. We demonstrated in depth in the article regarding header design that headers provide a highly visible area. Therefore, to make it more memorable, incorporate branding elements that are strategically important.

Shimmering surfaces. When launching a mobile app, the first thing the user sees is the splash screen, also called a welcome screen. A logo, mascot, or other visual representation of a brand can help consumers remember it in an instant. In addition, the sign can be made even more eye-catching and distinctive by incorporating a touch of wow-effect through subtle, fashionable animation.

Preloaders and indicators for pull-to-refresh. These components illustrate the current loading flow of the website or app. Consistency in UI and identity design can be greatly enhanced with the elegant application of branding in UI animation.

Adopted animals. Mascots are images that stand in for a brand, product, or service; they are often personified and serve as a symbol for the entire app or website. Mascots offer an opportunity to create unexpected combinations of elements or bring non-existent characters to life, while also pushing the boundaries of personification. A mascot serves as a link between the product and its target audience, serving as both an identifier and a connector. It is often the most fundamental part of any interaction or communication, conveying the intended message to the user.

Make ensuring a user-friendly interface your top priority.

We said in our piece on user experience design for e-commerce that the amount of “wows” won’t be the determining factor in how successful a website or app is, no matter how stunning its design or the images it contains. One easy way to measure efficiency is by looking at the total number of purchases. Design is meaningless and stakeholders lose money if users don’t buy. The leading violin here is clear, intuitive navigation.

Examine the screen’s or page’s scannability.

Before doing anything else, users typically do a quick scan to see if the page or screen contains anything they need or want, rather than reading and observing all of the content at once. Designers and information architects who are well-versed in eye-tracking models, Gestalt principles, and the rules of visual hierarchy are able to strategically place interactive elements and critical data in areas of high visibility.

Especially important are calls to action (CTAs), which should be visible within the very first few seconds of a user landing on a page or screen. Calls to action (CTAs) are crucial to the success of e-commerce interfaces because they facilitate productive user engagement with the product, which in turn increases conversions. User confusion and extra effort required to reach goals can result from poorly planned, placed, or designed calls to action (CTAs), even when all other paths of interaction and transitions are clearly laid out. Poor conversion rates and overall user experience are more likely as a result of that.

Make the user’s work as easy as possible

It is not in profusely thanking the customer that you demonstrate respect for them. Consistently reducing the workload for users is where the true value lies. Some design principles that can make the interface easier to use are as follows:

Find similar items. Users can save time when searching and browsing when suggestions are displayed on the product page that are relevant to the product’s features. But it’s critical to verify with developers that this part actually functions in accordance with the algorithm that displays appropriate items, not arbitrary ones.

Keep the amount of clicks to a minimum. Preserve every user’s click if moving between screens or pages isn’t part of the sales funnel journey. A negative emotion, fatigue, might set in after enduring an excessive number of operations. Additionally, user retention is significantly impacted by emotional factors, which in turn impact the user experience. When possible, reduce the number of clicks required to make a selection and complete a purchase; this shows more respect for the user’s time than even the most polite expressions of gratitude.

Logging in should be made easier. Just picture yourself in a situation where you stumble upon a fantastic website selling the products of your dreams, and they are displayed in such a chic manner that you can’t help but want to make an immediate purchase. But if you want to sign up for that website, clicking the “Buy” button will take you to a long, drawn-out contact form. That will definitely put a damper on your intense desire to purchase everything at this very moment, won’t it? Instead of saying, “Take my money, give me that,” you say, “Really?” Shall I complete 20 points before making a purchase?”in a matter of seconds. Some users may not make it through the change, and the website or app may see a decline in sales as a result. Therefore, it is critical to have an easy-to-understand sign-in procedure.

Sort the content into categories using shape and color marking. By using color and shape codes, designers can apply the Gestalt principle of similarity across the entire app or website, not just on individual screens or pages. To make navigation easier and maintain design consistency, users can use color or shape markers. This makes it easier for users to remember the prompts and find the content they want. The interface can be made much more user-friendly for e-commerce platforms, which typically have a lot of items.

Make sure the layout is easy on the eyes and flows well with them. Among the many factors that might influence a choice, harmony is high on the list. Users will swiftly abandon a site if it has any of the following issues: color schemes that strain the eyes, fonts that are difficult to read or don’t blend well, an aggressive background, intrusive pop-ups or animations, distracting sounds, or pages that take an eternity to load.

Experiment only up to a point.

Numerous articles and videos encourage creative individuals to follow their intuition, think creatively, and listen to their hearts. Though it aspires to demonstrate the full potential of innovative solutions, the design is more than just a work of pure imagination. To start with, it’s a solution to the problem and a method to increase user satisfaction. Therefore, it is critical to consider the interface from the user’s point of view and figure out how to make interactions that will offer a simple and straightforward method of conversion. We brought this up in our piece on homepage design tactics: this isn’t a place for art contests or celebrity photo ops; it’s for actual people. A desire for revolution may not be as powerful as the beneficial effects of habit on the user experience. The right amount of distinctiveness is required, without overwhelming the user. Because e-commerce UIs are meant to appeal to a wide variety of people, going all out might be intimidating. Users may ask themselves, “Do I really need to buy this thing if it’s so hard to get?” To harness the power of habits, research the typical products and interaction patterns of that target audience. Additionally, make sure that none of the icons on the screen are misleading. Aim for a middle ground that embraces both tradition and innovation.

Create purpose-built landing pages.

This tip has the potential to bring about significant changes for business goals and profit rate. Complex websites or apps that contain a variety of information typically form the basis of e-commerce UI design principles. Therefore, it is possible to kill profitability and reduce conversion rates by directing all traffic from external sources to the home page. If users are only interested in the specific information offered by the source, the sheer volume of data they will have to sift through could be frustrating, distracting, or even overwhelming. An effective solution to this problem is to use landing pages when you need to focus the user’s attention on something specific. In order to speed up the process of finding the desired operations, services, or products, a landing page narrows its focus to just one item. In the context of online stores, this is a particularly pressing concern because ill-advised design decisions can lead to a negative customer experience and monetary losses.

Improve the homepage by adding informative content.

There are many purposes for a website’s home page, including serving as an invitation card, guiding visitors through the site, housing important links and data, and serving as a marketing asset. Most of the time, it’s the initial thing that people notice and feel when they visit the website. One of the most fundamental ways this touch can be kind, intelligent, and useful is in its design. Regardless of how far the web has come, this remains true: a user’s decision to explore further depends on the home page, which influences their decision based on aesthetics and, more importantly, the information they are seeking. Designers increase the likelihood of a good user experience by making it visible, easy to understand, and accessible.

Use top-notch graphics conveying the message

Usability relies heavily on images; since most users are visually oriented, these serve as introductions to the app or website and its essential features. They showcase the portion of the content that is enlightening and engaging on an emotional level. Images used in user interfaces can be categorized into different types based on their level of detail and functionality. Some examples include:

— images: pictures of the theme, which set the tone and convey the message, products, demonstrations, blog post titles, sale pages, etc.

— graphics: unique, hand-drawn graphics can add visual appeal and information to a graphic interface design, making it stand out from the crowd.

— hero banners: commonly used in web design, these large images serve as the initial point of contact between the user and the resource, drawing in viewers in the first few seconds of their interaction with the site.

— icons: these are brief but significant pictograms that convey information and facilitate two-way communication between the informant and the receiver of that information. Icons should be double-checked for correct clarity and the absence of double-meanings before they are used to ensure intuitive and clear navigation.

mascots: pictures that stand in for a company, product, or service; they are often depicted as characters.

Logos, custom lettering for the brand name and slogan, and other visual indicators of branding are examples of visual identity elements.

Various types of promotional videos should be considered.

You can achieve your marketing goals and raise brand awareness with any of the types mentioned. One tried and true way to inform clients rapidly and vividly is with an engaging and original video. Video often tells a story while simultaneously engaging the audience’s auditory, visual, and kinesthetic senses. Most people aren’t prepared to invest much time in learning about products or services, particularly new ones, because they are constantly bombarded with information of all types. Under these circumstances, video has the potential to become an engaging, informative, and dynamic form of communication. It is important to verify the technical aspects to ensure that the video was integrated correctly and does not cause the page to become overloaded.

Permit the user to get in touch with the responsible parties at any stage of the process.

The footer, or very bottom, of a page, is the most common spot for a contact form. Having said that, it makes sense to include contact information in the pre-scroll area or even a header if it is essential for conversion. As an example, the conversion rate can be directly affected by the desire of users to call more often on an e-commerce website that showcases an online store. In any case, consumers should be able to access the contact information whenever they need it. Trust in the website is affected by a number of factors, including this one.

There is more than one way to display contacts. Information like a location and phone number, emails, messenger links, contact forms, and a live chat window can be exposed. Many users now access the site from their mobile devices and may prefer to call directly from their phones, so it’s helpful to make the phone numbers clickable. If you open the screenshot or map that shows you how to find the location, you can also click on the address. Thorough user research is necessary to determine the expectations, level of tech literacy, and most convenient means of contact of the target audience. This research will then inform the solutions. Teenagers, for example, are notoriously bad at using phone numbers; instead, they prefer messaging apps and social media. However, a phone number may be more useful than social media for your older users.

Enhance with gamification

When digital products are gamified, they appeal to users’ extrinsic motivation, which is primarily a desire for reward. This reward can be monetary, in the form of prizes, diplomas, certificates, trophies, or medals, or it can be more intangible, such as praise, support, or recognition. The use of leaderboards, discounts, badges, coupons, stickers, and other similar features can serve as powerful incentives for users to engage with a website or app, and not only that, but to remain engaged and make frequent purchases.

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